VIVLA is the leading European player in second home co-ownership. We’ve created an alternative model to own, buy and enjoy second homes, becoming the leading co-ownership player in Europe with properties across places like Formentera, Sotogrande, Baqueira, Menorca, Ibiza or Roche.
We’re a team of veteran founders (6 startups launched) determined to make Vivla the professional adventure of our lives. We have raised a $30M financing round with some of the top investors in Europe and USA, including Pau Gasol (who is also our global brand ambassador) 🙂
An A-star team with a +70 NPS culture. You will be working in one of the fastest growing Proptech companies in the region, and a great place to be challenged and become your best professional self.
We’re looking for an AI Content Marketing & Community Lead to turn VIVLA into a content engine and a living community.
This is not a “post on Instagram and write a blog” role.
This is about building desire, clarity, and trust at scale, using AI as a creative superpower, not a shortcut.
You’ll sit at the intersection of brand, performance, and community:
Creating content that performs
Shaping a brand that feels
Growing a community that participates
You’ll think strategically, execute fast, test constantly, and obsess over quality while using AI to move faster than most teams twice our size.
This role goes beyond screens. You’ll occasionally travel to VIVLA destinations to capture real moments, work alongside the team on launches, and turn lived experiences into content. We believe the best content comes from being there feeling the house, the place, and the people.
Define how VIVLA shows up across the funnel: awareness → consideration → conversion → community
Build and own monthly editorial calendars across paid, organic, and social
Shape messaging by ICP, market, and use case — always on brand, always human
Identify new content opportunities using data, performance insights, and AI tools
Write high-impact ad copy and creative briefs for Meta, LinkedIn, Google, TikTok, and more
Generate and iterate ad variants at scale using AI
Partner with designers to create static, video, and motion assets
Plan creative testing cycles and continuously optimise for performance
Turn results into insights and insights into better creative
Bring the VIVLA lifestyle to life on social
Own social publishing, engagement, and daily interaction with the community
Create flows in manychat to convert better.
Respond to comments and DMs with warmth, clarity, and brand voice
Build engagement flows (e.g. ManyChat) to increase interaction and conversion
Create recurring formats, stories, and social rituals
Identify and activate ambassadors, referrers, and brand advocates
Create blogs, guides, and educational content that builds authority and trust
Use AI to scale production without sacrificing quality or tone
Optimise content for search — including emerging AI/LLM discovery
Turn long-form content into social, paid, and short-form assets
Brief designers for visuals, infographics, and explainers
Write all core copy and content briefs
Coordinate production timelines across teams
Maintain a clean, structured content library
Ensure consistency across AI-generated and human-created content
Protect and evolve VIVLA’s voice as we scale internationally
Track how content impacts engagement, leads, and conversion
Continuously refine AI workflows to improve speed and quality
Run experiments and A/B tests across channels
Document learnings and build repeatable content systems
Work closely with Performance Marketing, CRM, Sales & Product.
Translate business goals into content people actually want to consume
Ensure AI outputs are accurate, compliant, and aligned with VIVLA’s values
Be the content owner in launches, campaigns, and growth initiatives
5–8 years in content marketing, social media, or growth
A strong copywriter, you can sell, explain, and inspire
Strong sense of photography and aesthetics
Knowledge of editing
Hands-on with AI tools (ChatGPT, CapCut, Arcads, ElevenLabs, Nano Banana, or similar)
Comfortable mixing brand thinking with performance metrics
Curious, fast, structured, and opinionated (in a good way)
Used to working closely with designers and cross-functional teams
You care about craft, but you also care about results
High-quality content delivered consistently and at scale
Strong performance across paid, organic, and social channels
Faster content production through smart AI workflows
Clear contribution to leads, pipeline, and revenue
A growing, engaged community that feels like it belongs to VIVLA
Why This Role Is Special
You’ll help define a category-leading brand
You’ll work with a team that values taste, intelligence, and speed
You’ll have autonomy, ownership, and real impact
You’ll use AI to do better work, not more noise
You’ll build something people actually want to be part of
We are a small, compact and very senior team. Our executive team has been behind the growth and internationalization of several companies. Right now, there are 30 of us on the team.
At Vivla you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and clear core values. We have no space for arrogance, empty corporate bureaucracy, lack of empathy or mistreatment.
We treat people as we would treat our family, for real, and we also believe that people should have fun, flexibility and good perks, but knowing that hard work is very important to build something great (mental health friendly :-)
We have a large kitchen in the office and every Thursday a couple cooks for the rest.