About VIVLA
VIVLA is the leading European player in second home co-ownership. We’ve created an alternative model to own, buy and enjoy second homes, becoming the leading co-ownership player in Europe with properties across places like Formentera, Sotogrande, Baqueira, Menorca, Ibiza or Roche.
We’re a team of veteran founders (6 startups launched, 3 sold) determined to make Vivla the professional adventure of our lives. We have raised a $30M financing round with some of the top investors in Europe and USA, including Pau Gasol (who is also our global brand ambassador) 🙂
An A-star team with a +80 NPS culture. You will be working in one of the fastest growing Proptech companies in the region, and a great place to be challenged and become your best professional self.
About the role
At VIVLA, we are creating a global brand that will redefine consumer experiences and hospitality within the premium real estate sector. As VP of Marketing, you have the unique opportunity to build from scratch an iconic, modern, and aspirational brand that radically transforms how people enjoy the luxury and exclusivity of second homes in extraordinary destinations. We are looking for someone with passion, strategic vision, and boldness, capable of crafting a powerful and compelling narrative that resonates with discerning clients worldwide. Success in this role requires mastering diverse channels such as social ads, influencers, referral marketing, branding, and PR. You'll face exciting challenges, from expanding into new international markets to designing unforgettable experiences that position VIVLA as a global leader in fractional ownership. If you're ready to lead a revolution and transform how the world experiences luxury vacation living, this is your moment.
What you’ll do
- Build and establish an iconic, modern, and aspirational global brand for VIVLA, focusing on redefining luxury vacation living in the premium real estate sector.
- Develop and execute comprehensive marketing strategies across diverse channels, including social ads, influencers, referral marketing, branding, and PR, to drive brand awareness and growth.
- Lead the expansion into new international markets, designing unique experiences that position VIVLA as the global leader in fractional ownership and luxury second homes.
What you’ll need
- A strong passion for brand building, with strategic vision and boldness to lead the development of an innovative, market-leading luxury brand.
- Extensive experience in crafting compelling narratives and executing cross-channel marketing campaigns targeting high-net-worth individuals and global markets.
- Proven track record in managing global marketing teams, expanding into international markets, and driving results in the luxury or real estate sectors.
What we offer
We offer a competitive compensation package, including market-rate salary. We also offer unique benefits, such as:
- Flexibility to work from home, a nice city-center office, or with flip-flops from the beach if that’s what you like.
- One remote work week every quarter and two annual VIVLA la VIDA offsite company parties.
- Free lunch at the office, including a team family lunch on Thursdays and weekly beer-filled All Hands.
- Working with excellent professionals is the best motivation. Here you’ll find a friendly bunch of entrepreneurs aiming to change the way people live.
- A carefully crafted and purpose-driven company culture with clear operating principles that you can help develop and enjoy, maximizing your performance.
- A leadership team that truly cares about a rich and balanced lifestyle for all employees, and a work environment that guarantees emotional safety and mental stability of all employees.
How is the team and our culture?
- We are a small, compact and very senior team. Our executive team has been behind the growth and internationalization of several companies. Right now, there are 30 of us on the team.
- At Vivla you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and clear core values. We have no space for arrogance, empty corporate bureaucracy, lack of empathy or mistreatment.
- We treat people as we would treat our family, for real, and we also believe that people should have fun, flexibility and good perks, but knowing that hard work is very important to build something great (mental health friendly :-)
- We have a large kitchen in the office and every Thursday a couple cooks for the rest.
